- Forcing dogs to fight each other for amusement and betting purposes.
- Fatally shooting at least five underperforming dogs.
- Soaking another underperforming dog with water, then electrocuting it.
- Executing eight other underperforming dogs by hanging, drowning or, in one case, slamming the dog's body into the pavement.
In the meantime, pretend you're a journalist looking at this story. More specifically, pretend you're a copy editor reading a story about the indictment. It's your job to write the headline. What are you going to say? Whether you believe the indictment or not, it tells a disturbing story if depravity, cruelty and callousness. The charges against Vick and his associates are serious, and millions of people are disgusted and offended by them.
Here's a suggestion from the Los Angeles Times: "Dog days for Vick."
Get it? See, the story involves dogs! So for Vick, these are the "dog days"! It's so clever! I mean, sure, the term "dog days" was coined by the ancient Romans to refer to the height of summer, when Sirius, the Dog Star, was visible at dawn. But forget about all that, because look how funny it is: "Dog days for Vick"!
Here's another funny one, from the New York Daily News: "Dog days looming for NFL, networks." Ha ha!
The Portland Business Journal has a fun "twist" on the story, referring to Vick's relationship with Oregon's big shoe maker: "Nike dogged by relationship wth Vick." That's clever and funny, too! Because as a verb, "dog" means to pursue relentlessly. Such wordsmithery!
Having spent 15 years as a newspaper copy editor, I know that the most important elements of a good headline are cleverness and wordplay. Most readers love a cute headline, even more so if they get to "figure it out." It's like sudoku! Now that I'm out of daily journalism, I want to give a little something back to my fellow rim rats. They seem to have the dogfighting headlines well in hand, so I'll offer some fun and clever "heds" they can use on game stories during the upcoming season if and when another NFL star runs afoul of the law.
CHARGE | FUNNY HEADLINE |
Murder, gun | (Name) blows away Lions |
Murder, knife | (Name) carves up Packers for 142 yards |
Murder, tire iron | (Name) caves in 49ers' skulls |
Infanticide | (Name) shakes, slams Texans |
Rape | (Name) bends Steelers over a chair |
Statutory rape | (Name) takes advantage of Browns |
Civil rights violations | (Name) lynches Dolphins |
Kidnapping | (Name) chains up Jaguars in Basement |
Indecent exposure | (Name) beats off Bears' comeback bid |
Terrorism | (Name) blows up Jets |
If only I'd thought of this back in 1998, in time to write "Oh Baby! Oh Mama! Rae Carruth in driver's seat," with drophead: "Panther conspires to gun down foes in broad daylight."
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