Burger time

Wendy's has a major presence on the NFL Network. The burger chain sponsors segments on NFL Total Access, as well as the halftime recaps on NFL Replay. Now there's a new ad for some sort of Wendy's bacon sandwich, and it stars Rich Eisen, the face and voice of the NFL Network. In it, some dude is watching football on TV. And the game that's on is clearly the Tampa Bay Bandits against the Houston Gamblers. What does Wendy's have to do before the league lets it use actual NFL game action, rather than USFL archival footage nearly a quarter of a century old?